TAG Social Business presents Social Strategy for Business Performance

It’s not too late to figure out the answer the to this question and others: What’s your Business Social Savvy Quotient (BSSQ)?

Atlanta, GA - 10/31/2011 - When an executive is tasked by their board with developing business strategies to incorporate social strategy into business performance, where do they find the roadmap to take the company THERE? Every major company has a social business initiative today. Some companies have as many as 50 running concurrently across every aspect of their enterprise. Executive teams are struggling to manage the impact on the enterprise from:

• the shift in the way customers are buying
• the speed of information exchange
• the requirements for collaboration
• the amount of data being generated.

Join the TAG Social Business Society on November 2nd at the 5 Season Brewery for a discussion on how to approach your CEO or the board about the “business affect” of the “social effect.”

Executives who have already solved these puzzles have discovered that the real value of social and collaborative technologies is in the ability to make “relationship management” into a core competency of the business. Co-founders of the Social Executive Council, Judy Mod, president, principal of Social Gastronomy and Dan Webber, vice-president, CIO of Prime Holding BV will share what the leading companies are doing from their experiences in leading the Council. Then, it will be your turn to ask questions and discuss topics such as:

• ROI and Measurement from Social Business and Enterprise Communities – Is there a difference in approach in building hard and soft ROI?
• Strategic Alignment between Social Marketing and Social Architecture – Do your customers care where they engage? No, but you might.
• Strategic Marketing & Technology Requirements Planning – What are some of the best practices and “gotchas”?
• Cultural Impact on Customer facing and Internal Organizations – is there a difference?

Customer Experience and Transparency – Will what your customers know kill you or make you stronger?

Presenters:

• Judy Mod - President, Social Executive Council; Principal, Social Gastronomy, LLC.
• Dan Webber, Vice President, CIO of Prime Holding BV
• Martin Schmidler, Vice President of Information Technology for UniPro Foodservice

Event Date and Time: November 2, 2011, 5:30-7:30PM

Event Location: 5 Seasons Brewery—The Prado 5600 Roswell Road, NE Atlanta, GA 30342

About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state that connecting it professionals, serving more than 14,000 members and hosting over 170 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG's mission is to educate, promote, and unite Georgia's technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia's technology leaders and companies; and advocates for legislative action that enhances the state's economic climate for technology. Additionally, the TAG Education Collaborative (TAG's charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org or TAG's community technology center website at www.TAGthink.com.

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